Baskin Robbins
- Category : Ice Cream,
- Company : Graviss Foods PVT LTD
- Brand Origin :Massachusetts, U.S.
- Share
- Area : 250 Sq.Ft.
- Investment :INR 16 Lakhs
- Franchise Outlets : 800
About Us
Baskin Robbins International
Baskin Robbins is the World’s Largest Chain of Ice Cream Specialty Stores, with more than 6000 + Retail Stores around the globe in more than 63 countries.
Headquartered in Canton, Massachusetts, Baskin-Robbins is part of the Dunkin’ Brands, Inc. family of companies along with Dunkin’ Donuts and Togo’s. Dunkin’ Brands was acquired by a U.S. investment group of Bain Capital, Thomas Lee Partners and the Carlyle Group.
Baskin Robbin India Operations
Entered India in 1993 through a JV with the Ghai Group.
Currently one of the largest food retail chains in India.
Now present in 160 Cities / Towns with 800 + stores.
The brand is available across India, even in Tier 2 & Tier 3 Cities.
1st Manufacturing plant outside North America opened in Pune .
The company has a dedicated team of people well trained in the hospitality industry.
World’s most loved ice Cream Brands.
Franchise Model
Business Model
Baskin Robbins operates on a franchise model in India.
All the Baskin Robbins Parlors are owned by individual franchisees.
There are some franchisees who own more than one Parlour.
The Franchisees are the owners of business.
They invest in the place and derive the profits from the business.
Baskin Robbins does not charge any Royalty on Sales. It also does not asks for sharing any Revenue / Profits of the Franchisee.
Baskin Robbins ensures that all the parlors enjoy a certain level of exclusivity in their respective areas. It makes it a point that no parlor opens so close to an existing parlor so that it start affecting the sales of both the parlors. However, the Franchise Agreement as such is non-exclusive.
Franchise Investment Details |
| |
Outlet Model | Parlor | Kiosk |
Space in SQFT | 250 Sq. Ft. | 100 Sq .Ft. |
Interior/Project Work | INR 6,00,000 | INR 2,50,000 |
Equipment Cost | INR 3,40,000 | INR 2,65,000 |
Licenses & Other cost | INR 50,000 | INR 50,000 |
Franchise Fee | INR 3,00,000 | INR 3,00,000 |
Marketing Cost | INR 1,75,000 | INR 1,00,000 |
Furniture & Accessories | INR 75,000 | NA |
Security Deposite (Refundable) | INR 50,000 | INR 50,000 |
Total Investment | INR 1,600,000 | INR 1,100,000 |
Royalty | 0% | 0% |
ROI | 18-24 months | 18-24 months |
Monthly working Capital | 82% of net revenue | 82% of net revenue |
As per government guidelines, GST is applicable.
The above cost is based on approximate cost estimates.
Contact for Baskin Robbins
Brand Origin
Country
Algeria
TRAINING DETAILS
Agreement Term | 5 years |
Agreement Renewal Fee | INR 1,50,000 |
Profit Margin | 18% |
Raw material provided | Brand |
Marketing responsibility | Brand |
Recruitment responsibility | Franchisee |
Training | Brand |
Other
Schedule for Opening a Baskin Robbins Store
Evaluation of site by BR Operations Team.
Franchisee interview with BR Region Head.
Signing of Franchisee Application Form & Payment of Franchise Fees.
Post approval signing of franchising agreement (5 years).
BR will provide layout plan for store (interiors and exteriors).
Work to be jointly supervised by BR team and franchisee.
Average period for construction of store – 30 days.
Simultaneous ordering of equipment and accessories from approved suppliers of BR or as per specifications
Training of franchisee and staff at an existing BR store supervised by BR operations– 2-3 weeks minimum.
Store opening plan to be devised and finalized by Marketing and operations.
Gallery
