Farmley
- Category : Retail
- Company : Farmley
- Brand Origin : Noida
- Share
- Area : 350 Sq.Ft
- Investment : INR 10 Lakhs
- Franchise Outlets : 10
About Us
Farmley is an Indian direct-from-farm brand offering the widest range of dry fruits and delightful healthy snacking.
Backed by Marquee Agritech investors, we have developed a robust & high-quality value chain across product categories.
We source the raw material directly from the farmers and deliver the final product with complete control over quality.
This helps us to:
1.1 Deliver the best quality, adulteration-free products to the customer at competitive prices.
1.2 Drive maximum value to the farmer community by eliminating middlemen.
Franchise Model
| Business Type | Multi branded Outlet | ||
| Space | 300-400 sq.ft. | ||
| Franchise Fee | INR 1 Lakhs | ||
| Store Setup Cost | INR 3.5-4 Lakhs | ||
| Initial stock Cost | INR 5 Lakhs | ||
| Total Investment | INR 10 Lakhs (min) | ||
| Model | FOFO | ||
| ROI | 11 Months |
Contact for The Farmley
Key Features
Why Farmely?
Opportunity:
• India is the 4th largest retail market in the World and is expected to be US$ 1.3 Trillion by 2025.
• India Nuts & Dry Fruits Industry: US$ 2.5 Bn, accounting for 3% of Global demand.
•Industry is in the transition towards EBO format with the specialized offering.
•With rising disposable income, dry fruits are moving from a luxury to a necessity category.
• Healthy food products and dry fruits help in developing a good immune system.
Brand Strength:
• Strong proof of concept with 8 company-owned outlets and 1 franchise store in Bharatpur.
• Strong leadership, experience, expertise, and team strength.
• Making people aware of a wide range of healthy products.
• Serving chemical and preservative-free products.
• Offering the finest quality & variety of Healthy, Nutritious, and Authentic dry fruit items.
Franchisee Benefits:
• Reasonable price points and good profit margins
• 200+ Best Quality Stock Keeping Units (SKUs) and it is increasing…
• Optimized supply chain strategy
• Low investment and attractive returns
• Complete support to set up and operate an Exclusive Brand Outlet (EBO)
Support:
• Training session on SOPs
• Store marketing support from the brand
•Return of non-selling stocks for 60 days
• Key Account Manager to maintain seamless contact
•Real time data visibility and dashboard
Why Do We Exist?
The truth is that the packaged food industry needs to be set right, and that’s why we exist.
Consumers, like you and us, pay a hefty amount for good quality, clean, tasty & nutritious food. However, if we look deep enough, we realize that only a tiny part of it goes toward the food we eat. Assume we pay 100 for a pack of healthy snacks. Out of which, 35-40 would go towards brand endorsements, 10 might go towards packaging, and another 20 towards different middlemen/margins. What remains is a tiny portion that businesses call the “cost of goods”. This also leads to the adulteration of food to save on food costs. If even 75% of what we pay, went towards the food we eat – it would be much cleaner, tastier, and more nutritious.
This is exactly what we are to solve. Over the past 5 years, we have invested in building the deepest backend linkages directly with the best farms, not only in India – but across the world. Our relentless product team along with farming leaders have innovated across product categories. Thanks to them, we are able to deliver:
Products / Services
Breakfast items
Dry fruits, Nuts and seeds
Staples
Energy bars
Gluten free products
Beverages
Premixes – Ready to cook items
Snacking items
Gifting range
Brand Origin
Country
India
State
Uttar Pradesh
City
Noida
Other
Agreement & Training
| Agreement Year | 3 years |
| Agreement Renewal Fee | NIL |
| Royalty | NIL |
| Training Period | 14 days |
| No. of Staff | Depend on location |
Support / Responsibility
Farmley will provide complete support to set up and operate an Exclusive Brand Outlet (EBO)
1.1 Site selection
1.2 Store Development
1.3 Furniture, fixture, and equipment sourcing
2.1 Training Sessions
2.2 SOPs
2.3 Staff
3.1 Product inventory planning
3.2 Launch marketing plan & execution
3.3 Store launch
4.1 Consistent product supplies
4.2 Store audits and advisory
4.3 Joint marketing support
5.1 Real-time data visibility and dashboard
5.2 Stock rotation, correction, and clearance sales
5.3 Return of non-selling stock for 60 days
Marketing
- Social media marketing
- Pamphlets distribution
- Free sampling of products
- Canopy and Standee promotions
- Festive discounts & promotions
- Whatsapp blast in nearby societies of store
- E-mail blast in nearby societies of store
Cost Bifurcation
?Franchise fee- Rs. 100,000 + 18% GST
?Software- Rs. 20,000 per annum
?Interior & Civil – Rs. 300,000 (approx)
?Fixtures – Rs. 50,000 (approx)
?Product cost Rs. 500,000 (approx)
High-quality, adulteration-free products to the end customer at competitive prices
• Drive maximum value to the farmer community by eliminating middlemen
So go forward, and indulge. Healthy snacking, delightful sweets, crunchy nuts, exotic berries and so much more. We have ensured that with every purchase, you will be making a great impact in the lives of our 1000+ farmer community.
Gallery
